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AVË Collective - Creative Direction & Support | Creative Direction and Support - Emma Tolley & Amy Freeman


They met in 2003, where they worked in an acclaimed Photography Studio by the sea on the South Devon coast.

Emma Tolley is a Photographer and has over 22 years in the industry, regularly shooting high-end magazine covers as well as branding, product and lifestyle images.  

Emma is an expert in creative styling, sourcing locations, models and props.

Although born and bred in South Devon,  Emma lived in Morocco for over 10 years running a Surf Camp business.  This time away in a different environment and culture gave Emma’s photography a creative edge.

Now,  based firmly back in the South Hams with her husband and two sons, she uses her contacts and knowledge of the area to know all the best locations and companies to collaborate with.

Emma & Denny's surf villa:  Moroc Surf

Amy Freeman grew up in Henley-on-Thames and relocated to Falmouth University to study Studio Ceramics and Fine Art.

After traveling, she returned to the West Country to settle down and start her career in the Photographic industry.  Amy worked her way up from a trainee editor to studio manager and went on to run her own editing and retouching business after having her two children.  

She has edited and designed for top fashion brands,  acclaimed Photographers,  created portfolio books and designed websites.  

Amy is an all-round creative and is very aware of how important that 'Company look' can be. 

It made perfect sense that we join forces and combine our experience and knowledge to help businesses

with creative direction and support.


AVË Collective - Creative Direction & Support | Creative Direction and Support -  Photography - Morocco - Sita
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